The Art of Basmati, Perfected for Generations

Hamsons Inc. is a proud family business with roots dating back to the 1950s in Pakistan, where our journey began with local rice milling and a deep commitment to quality. Over the decades, we refined our rice grading and farming techniques, building a reputation for excellence within the community and beyond.

In 1990, we brought our heritage and expertise to the global stage by launching our own brand — Zebra Basmati Rice. Since then, Hamsons has grown to become one of the oldest and most respected leaders in the U.S. Basmati rice market, recognized for delivering consistent quality and authentic flavor.

In 2006, we expanded our operations to the United Kingdom, strengthening our international presence and becoming a trusted supplier across major ethnic and mainstream retail markets. This milestone marked a significant step in our journey, establishing Zebra Basmati Rice as a household name in one of the world’s most diverse food landscapes.

Today, our vision extends far beyond our origins. With a strong presence in the United States, the United Kingdom, and growing markets across Europe and Asia, we continue to bring the timeless tradition of premium Basmati rice to tables around the world. At Hamsons, our legacy is built on quality, trust, and a passion for sharing the finest rice with generations to come.

Our Founder’s Journey

Our Promise of Excellence

  • Sustainability at Heart

    We believe in doing our part for the planet. From water conservation practices in our farms to eco-friendly packaging, Zebra Basmati Rice strives to create a sustainable future.

  • Meet the Farmers

    Behind every grain of Zebra Basmati Rice is the dedication of our hardworking farmers. Their expertise, passion, and commitment ensure the quality and flavor you love.

  • Eco-Friendly Practices

    Utilizing advanced water conservation techniques. Supporting biodiversity in farming communities. Utilizing advanced water conservation techniques.

  • Award-Winning Quality

    Voted "Best Basmati Brand" in multiple global food awards. Voted "Best Basmati Brand" in multiple global food awards.Voted "Best Basmati Brand" in multiple.

Our Media Presentation

New Tv Commercial Of Zebra Rice

Zebra Rice. Shoot in Pakistan

History of Basmati Rice

Basmati rice is a rice category that hold immense history. Famed for its long grains, fluffy texture and a rich aroma, Basmati has been cultivated since centuries in the Indian sub-continent and even today this region is famed for producing the world’s best Basmati rice.

Basmati rice is believed to have originated in the fertile plains at the foothills of the Himalayas, spanning parts of modern-day India and Pakistan. The unique climate, soil, and water from the region give Basmati its signature long grains, delicate aroma, and fluffy texture.

Basmati rice is believed to have originated in the fertile plains at the foothills of the Himalayas, spanning parts of modern-day India and Pakistan. The unique climate, soil, and water from the region give Basmati its signature long grains, delicate aroma, and fluffy texture.

Derived from the Sanskrit word "Vasmati," which means "fragrant" or "aromatic," the grain has been celebrated in poetry, folklore, and ancient texts.

For centuries, Basmati rice was considered a luxury reserved for royalty and special occasions. It was often featured in feasts and banquets, symbolizing wealth and refinement.

In South Asia, rice is more than food—it is a symbol of fertility, prosperity, and abundance. Basmati, in particular, is often used in religious ceremonies and festivals.

Today, Basmati rice is cherished worldwide, used in dishes ranging from traditional biryanis and pilafs to contemporary culinary creations.

For centuries, Basmati rice was considered a luxury reserved for royalty and special occasions. It was often featured in feasts and banquets, symbolizing wealth and refinement.

In South Asia, rice is more than food—it is a symbol of fertility, prosperity, and abundance. Basmati, in particular, is often used in religious ceremonies and festivals.

In South Asia, rice is more than food—it is a symbol of fertility, prosperity, and abundance. Basmati, in particular, is often used in religious ceremonies and festivals.

Today, Basmati rice is cherished worldwide, used in dishes ranging from traditional biryanis and pilafs to contemporary culinary creations.

For centuries, Basmati rice was considered a luxury reserved for royalty and special occasions. It was often featured in feasts and banquets, symbolizing wealth and refinement.

Our Process

  • Harvest

    The journey of Zebra Basmati Rice begins in the fertile fields of the Himalayan foothills. Here, farmers carefully cultivate the rice, timing the harvest to ensure each grain is at its peak of maturity. Sustainable farming methods are employed to protect the environment and maintain the natural balance.

  • Milling

    Once harvested, the rice undergoes a meticulous milling process. This includes cleaning, husking, and polishing the grains to enhance their texture and quality. The rice is then aged naturally, a traditional practice that enhances its signature aroma, flavor, and cooking characteristics.

  • Color Sortex

    After milling, the rice is passed through advanced color-sorting technology. This process ensures that only uniform, flawless grains are selected. Any discolored or broken grains are removed, resulting in a product that meets the highest standards of quality and appearance.

  • Packing

    Finally, the rice is packed using eco-friendly, airtight packaging to lock in freshness and aroma. Zebra Basmati Rice is then distributed globally, reaching households, restaurants, and chefs who trust it for its superior taste and quality.